Go-to-Market Strategy
A clear, well-thought-out go-to-market strategy is crucial for successful market positioning and sustainable growth. Lorenz Commerce provides comprehensive support in developing customized go-to-market strategies that strengthen your market position and drive predictable growth. From in-depth market analysis to selecting the best sales channels, we guide you every step of the way to target your audience effectively and maximize your opportunities.
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Analysis and Market Research: Competitive analysis, SWOT analysis, and target market definition to maximize your market opportunities.
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Value Proposition and USP: Development of compelling messages and unique selling points precisely tailored to your target audience.
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Channel Strategy: Selection and definition of the ideal sales channels for your target audience and market.
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Sales Strategy and Execution: Tailored go-to-market approach for structured and sustainable growth.
Client testimonials
“Worth every minute working together.”
This is the space to share a review from one of the business's clients or customers.
Jean G.
Senior Art Director
at MAL
“Reliable team of experts.”
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Kimberly A.
Senior Art Director
at REI
“My brand went viral thanks to TF!”
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Nina D.
Senior Art Director
at ALGO
Sales Enablement: Team & Training
Building a strong and productive sales team requires targeted development and equipping of employees. Lorenz Commerce ensures your team is well-prepared:
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Training and Coaching: Individually tailored training sessions strengthen the sales team in all areas of the sales cycle and develop critical skills such as objection handling and negotiation techniques.
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Sales Playbook & Rules of Engagement: We create a comprehensive sales playbook, conversation guides, and define clear rules for customer interactions to ensure consistency and professionalism.
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Knowledge Transfer & Retention: With documented processes and continuous knowledge transfer, we safeguard the know-how within your company.
Sales Structure and Compensation Model
A structured sales team and a transparent compensation model are critical for motivation and efficiency. Lorenz Commerce customizes these for your business:
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Sales Phases with KPIs: We help segment the sales cycle into tailored phases and measure success with clearly defined KPIs.
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Compensation Structure: We develop a fair and transparent compensation model aligned with your team’s goals and needs, fostering peak performance.
Technology and Tech Stack
Modern technologies and AI tools boost efficiency and precision in sales and marketing. We assist you in selecting and implementing the ideal tech and AI tools:
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CRM Setup and Optimization: We help you select and configure a robust CRM system for managing and analyzing customer interactions.
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Automation and Integrations: Lorenz Commerce supports implementing automation solutions for
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Consulting and Implementation of AI Tools: We advise on and introduce AI-powered tools that optimize marketing and sales processes, enhancing efficiency in customer engagement, analysis, and segmentation.
Recruitment and Team Expansion
To strengthen sales over the long term, attracting the right talents is crucial. Lorenz Commerce handles the entire recruitment process and supports you from selection to integrating new talent:
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Recruitment Process Management: Lorenz Commerce takes care of the entire recruitment cycle—from job postings and candidate pre-screening to interviews and final selection, ensuring you acquire the best talent for your sales goals.
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Talent Acquisition Processes: We develop targeted strategies for identifying the right sales professionals and help you build a strong team.
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Onboarding and Training: Lorenz Commerce designs a comprehensive onboarding program to quickly integrate new team members and prepare them for their roles, putting them on the fast track to success.
SCRUM & Agile
Agile methodologies like SCRUM promote flexibility and adaptability in sales. Lorenz Commerce guides you in adopting agile processes:
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SCRUM Processes: We leverage agile methodologies to enable rapid feedback loops and adjustments in the sales cycle.
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Sprint Planning and Reviews: With Lorenz Commerce, you work in structured, short sprints to flexibly respond to market changes and customer feedback.
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Collaboration and Transparency: We foster teamwork and open communication within the team, laying the foundation for continuous improvement.
Interim Sales Support
We offer flexible support for your sales team during critical phases:
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Interim Sales Professional: Short-term support to bridge gaps and strengthen your sales team during key phases.
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Project-Based Analysis and Process Optimization: Identification and elimination of bottlenecks and optimization of existing processes to maximize efficiency.
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Knowledge Transfer and Retention: Documentation and preservation of team know-how to maintain valuable expertise.
Consistent Brand Experience
Consistently and professionally designed templates ensure communication efficiency with your customers:
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Outreach Emails & Product Presentations: We create templates that ensure consistent and brand-aligned communication.
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Offer and Contract Templates: Clearly structured, legally compliant documents streamline the sales process and maintain professionalism.
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Marketing Materials: From website design to social media content, we develop custom materials for a cohesive brand image
Vision to Value.
With Lorenz Commerce, you have a trusted and experienced partner by your side to support the optimization and scaling of your sales organization. Together, we lead your business into a successful future by integrating state-of-the-art technologies, proven strategies, and tailored solutions.
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Comprehensive Support
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Flexibility and Scalability
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Long-Term Success Through Knowledge Transfer
Our Services
Lorenz Commerce offers a comprehensive range of services that support companies in developing, optimizing, and scaling their sales structures. Whether market entry, relaunch, or improving existing sales processes—we accompany you at every stage to ensure your sales organization is optimally positioned.
With a deep understanding of market requirements and years of expertise in SaaS, eCommerce, marketing strategy, agile methodologies, and cutting-edge AI tools, we develop customized strategies that enable sustainable growth and increased efficiency. Our service portfolio is based on key success factors for long-term success and integrates innovative technologies such as AI tools for a future-proof sales organization. Discover how we can take your sales organization to the next level.